Sidez
Enter

The producer behind the sound

Words

Ama Owusu

Role

Writer

Published

Aug 10, 2026

Read

10 min

Before the voice, before the hook, before the final mix, there is usually a producer sitting alone with an unfinished idea, trying to decide what the song wants to become.

01

The studio is often imagined as a room filled with expensive equipment. Screens glowing in the dark. Speakers pushed against a wall. Keyboards, drum machines, cables and instruments scattered across a desk. But spend enough time around producers and you realise that the most important part of the studio is rarely the equipment.

02

It is the decision-making.

03

A producer spends an extraordinary amount of time making choices that most listeners will never consciously notice. Which kick should land slightly earlier? Should the bass disappear for two bars? Does the vocal need another layer? Is that background noise distracting, or is it exactly what gives the recording its character?

04

These decisions can look insignificant when isolated. Together, they become the personality of a record.

05

Jae Rivers describes his process as a conversation with the song. He rarely begins with a complete idea. Instead, he starts by creating a texture — something that establishes an atmosphere before a melody has even appeared.

06

Sometimes that texture is a distorted sample. Sometimes it is a drum loop recorded from an old machine. Other times it is something as simple as the sound of keys being played badly and then processed until they become unrecognisable.

07

The important thing is not the source. It is the feeling.

08

That philosophy changes the way you look at production. A beat is no longer simply a collection of sounds arranged on a timeline. It becomes a series of decisions about space, tension, movement, and emotion.

09

The producer is constantly asking questions. Where should the listener's attention go? What should happen when the chorus arrives? How long can a loop repeat before it becomes hypnotic instead of boring?

( in their words )

“I'm not trying to make the track perfect. I'm trying to make it feel like something.”
Jae Rivers
10

The answers are rarely found immediately.

11

A session can last six hours and produce only sixteen useful bars. Another can begin with an accidental sound and turn into a complete record before the night is over. There is no reliable formula for knowing which one will happen.

12

That uncertainty is part of the craft.

13

The producers we spoke to all described moments when they had to stop working on a track because they had simply heard it too many times. After several hours, the ears stop reacting normally. Problems become invisible. Good ideas start sounding ordinary.

14

So they leave.

15

They go home, sleep, return the next day, and listen again. Suddenly the decision becomes obvious. The snare is too loud. The chorus needs eight more bars. The bass is fighting the kick. Or, sometimes, everything is exactly where it needs to be.

16

Good production is often invisible when it succeeds. You don't notice the producer moving things around behind the scenes. You simply feel that the record works.

17

And perhaps that is the strange beauty of the job: spending hours shaping something that is ultimately meant to make someone else feel something in a few minutes.

ProducersProcessStudioCraft

Words by Ama Owusu. Gallery photography by Caught In Joy, Gustavo Alejandro Espinosa Reyes and Dylan McLeod on Unsplash. Interview edited for clarity.

Up next · 03A city with a rhythm of its ownCulture · Kojo Mensah · 12 min
Also in this issue( all 05 stories )
  1. 01Listening · Kwame Asante · Aug 14, 2026Why we still listen to albums
  2. 04Craft · Nii Brown · Jul 29, 2026What makes a beat feel expensive?
  3. 05Process · Kofi Mensah · Jul 21, 2026The art of making something slowly